For human.kind advertising Earth Hour is more than just turning off the lights but rather it is a step that incorporates its corporate ethos: to act with purpose.
human.kind team in front of their new office on Jan Smuts Ave
The advertising agency recently rebranded and making this rebranding exercise something worth talking about is the heart behind it - a team of people who are client focussed, environmentally conscious, socially aware and willing to live these values through the new brand. The company's new credo coupled with a commitment to become one of South Africa's first truly earthly conscious advertising agencies; one that doesn't just pay lip service but delivers on its functional promise.
The human.kind credo displayed boldly on Jan Smuts Ave for all to see proving this advertising agency is not paying lip service to its cause
While human.kind's focus remains on what its core functions have always been: managing the process of establishing proper foundations for brands, constructing new brands, renovating ailing brands and maintaining brands for the good of clients, the real change is in its values. Its new positioning is about becoming more accountable citizens who manage and produce communications with the understanding that these are part of a much bigger picture: sustaining life on earth, sustaining the planet, and this is at the heart of its approach to everything it tackles. "The motivation for rebranding is simple: because human.kind cares. Not just about each other, but about bigger issues like our community and the environment," said owner and managing director of human.kind, Deon Kruger.