As per the latest AMPS data released for the period between July 09-June 10
Leading Hindi GEC, Zee TV garnered the highest viewership of 106000 for Past 7 Days viewership across channels specific to the South and North Asian DStv bouquets in South Africa, securing the Number 1 position for themselves, in the period between, July 09' and June 10' as per the latest AMPS 2010 A data (AMPS stands for All Media and Products Survey and is conducted by the South African Advertising Research Foundation). This is a 26% growth over the last AMPS 2009 B data. The channel is also viewed by other races apart from the South Asians given the popularity of the brand. Zee TV was launched in the African region on 1st of April, 1996 and since then, it has won the hearts of South Asians and foreigners alike.
Mr Bharat Ranga, COO - Zee International ZEEL, said, "Having been global leaders, it comes as no surprise that we have been ranked No. 1 in South Africa. I am confident that we will continue to rule the roost given the immense support that we get from South Asians all over the world."
It was found that the Zee audience is skewed towards affluent people, with (Living Standard Measures) LSM 9+.
About SAARF AMPS Survey
The SAARF AMPS® survey uses personal in-home interviews with thousands of people so as to be representative of the total South African 15+ adult population. Interviewers use laptops to do the interviews, utilising double screen computer assisted personal interviewing (DS-CAPI) to conduct the interviews. The questions cover the use of the mass media including all available radio and television stations, all the major sold newspapers and most major consumer magazines. Special interest consumer magazines are also included. Outdoor advertising, e.g. billboards and trailer advertising, as well as cinema are covered and a battery of questions on Internet and cell phone usage is included.
About Zee Entertainment Enterprises Limited (ZEEL)
Zee Entertainment Enterprises Limited (ZEEL) is one of India's leading television, media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 80,000 hours of television content. With rights to more than 3,000 movie titles from foremost studios and of iconic film stars, Zee houses the world's largest Hindi film library. Through its strong presence worldwide, Zee entertains over 500 million viewers across 167 countries.
About Zee TV, Africa
We launched our operations in 1996 as a multiple choice digital platform and we became the only Hindi 24 hour's channel. Ever since then we are the only channel with a local presence which has propelled us to emerge as an undisputed market leader thanks to our quality oriented programming and marketing techniques. It has led to substantial increase in our subscriber base and due to this impetus we now reach a subscription of over 86210 and enjoy a viewership of approx 431000 in Africa.
We are the largest and oldest Indian entertainment service provider offering our presence on both platforms in the continent through - MultiChoice and Canal Plus. Through MultiChoice we reach southern Africa, Eastern Africa along with Indian Ocean islands - Mauritius Reunion, Madagascar to name a selected few amongst the others.
At the same time we launched on Canal Plus which is the second largest DTH provider on the African continent. This has opened the entry gates for us to penetrate into price conscious African market while at the same time enabled us to reach out to the market beyond Asians as we provide subtitles in French language. Our main target is core population beyond Africa and foraying into Europe, America and Australia. We have our presence on Canal Plus French service through our 3 channels - Zee TV, Zee Cinema and Zing. Currently we have launched Zee Cinema on "On Digital Media" (Top TV)
ZEE TV South Africa (Pty) Ltd
110 Atrium Terraces 272 Oak Avenue, Randburg, RSA 2194