Award-winning marketing, activation and advertising agency, Bloom Marketing was earlier this year (February 2012) appointed to coordinate and execute the launch of the Flora Think Red Campaign.
The agency ensured that the campaign kicked off to a great start by executing a successful campaign, hosted at Cape Town's Table Bay hotel. The campaign, a partnership between Flora and the Heart and Stroke Foundation SA, aims to raise awareness on the dangers of an unhealthy lifestyle and seeks to promote a healthy society which is well informed of the risks and preventative measures of heart disease.