The swish device was retained so the registered trade mark is not affected, and the new tag line 'A world of branding solutions' positions Expand a Sign as far more than just a banner manufacturer, but as a service provider offering a holistic branding solution for any event.
"Our fully wrapped, re-branded vehicles act as moving billboards, getting our logo and name out there for added brand awareness. We aim to have Expand a Sign become a household name and to be recognised as the go-to company for anyone's branding requirements," said Lynsey Hammond, marketing manager for Expand a Sign.
To further promote the launch of the re-branded vehicles, Expand a Sign is running a Facebook competition, where fans are encouraged to take a photo of an Expand a Sign branded vehicle and upload it on the Expand a Sign Facebook page to stand a chance of winning R5000 worth of free branding. The competition ends on 30 June 2012.