Tequila Johannesburg, a full-service digital agency that provides end-to-end solutions for all digital requirements across multiple platforms, and part of the TBWA\ group, has won big at the 10th annual Internet Advertising Competition (IAC) Awards. Presented by the Web Marketing Association, the IAC Awards aim to recognise and honour excellence in online advertising.
Tequila Johannesburg was awarded the Best Energy Website for the Sasol Innovation campaign and in collaboration with NXT\ Digital Innovation, won the Outstanding Social Media campaign award for the Steers Hero campaign. The awards add to last year's haul of four awards.
Eunéne Sucevic, MD of Tequila Johannesburg said "To have our work acknowledged by the IAC for two consecutive years is an incredible honour for our team and again acknowledges our creativity and passion for digital communication solutions. We view the IAC awards as a tool for ourselves and our clients to receive independent feedback on the quality of our work."
Sucevic notes that as this is an international competition that highlights the best online advertising in 96 industries and 9 online formats this win is truly a testament to the incredible talent that exists within Tequila.
The Steers Hero campaign was developed to drive awareness for the new Steers Hero steak roll range. Tequila and NXT developed an application on the Steers Facebook page that allowed users to enter a competition via a 'Steers Hero's' tab. Users were offered an opportunity to create a hero and tell a story about the origins of their super hero. Weekly prize winners were then selected on the basis of their originality.
But campaigns cannot just be aesthetically pleasing, they have to deliver results. The Steers Hero's campaign delivered 1,443 entries into the competition and an increase of more than 1,000 members for the Steers Fan Page.
On the Sasol campaign, Tequila used various still photographic sets from the TV commercial and created different pages for the Sasol microsite. Each page delivered information on a specific theme relating to Sasol Innovation. As the visitor lands on the microsite they are introduced to Sasol's views on the potential and power of innovation and are prompted to enter their name and pull the light switch to begin a personalised journey.
Every stage reveals a thought-provoking question posed by Sasol and allows for user interaction through pinpoints. Each pinpoint presents pertinent Sasol technology that touches the visitor's life each and every day. Many of the stages personalise the journey for the visitor by incorporating their name into the artwork itself.
Since the launch of the campaign, the Sasol site had more than 6,000 unique visitors each spending an average of three minutes on the site.
Ivan Moroke, Group MD of TBWA\, concludes by acknowledging that "winning international awards on big clients is the holy grail of great advertising and without our clients allowing us to do our magic this acknowledgement would simply not be possible".