Authored by our own Rob Stokes and the fantastic minds of Quirk, and compiled by Sarah Blake, this bumper edition of the book will take your eMarketing knowledge to the next level.
In 2008, Quirk broke new ground when we published a comprehensive eMarketing textbook. We took this daring initiative one step further when we licensed the book under the Creative Commons
and made it freely downloadable online.
Just six months later, we are excited to announce the launch of Edition 2. Why so soon? Well, we planned to reprint annually but as of two weeks ago, we ran out of stock of Edition 1. Fortunately, we saw that coming and with students returning to University and online marketing growing as a global trend, we knew we couldn't keep people waiting, so we've been working ever so hard to bring you Edition 2.
Want to know what you'll find in this bigger, better edition?
- New Chapters including Mobile Marketing, eMarketing Strategy, Market Research and Customer Relationship Management
- six New Case Studies
- Updated content, facts and figures
- Updated Glossary of Terms
Educators, students and corporates will be thrilled to hear that this book will also still be available as a free download from www.quirk.biz/emarketingtextbook
. And those of you who want to save yourself the time and effort of printing 370 pages, can order a beautifully bound hard copy of the book off the site for just R399.
If you want to keep up to date with education at Quirk, become a fan on Facebook, register as an educator on the website and follow us on Twitter (twitter.com/eMarketingBook
Need to know more? Contact us at Quirk or check out www.quirk.biz/emarketingtextbook