"At a show that saw this volume of people, winning this award shows that what we are selling is working," says Athy Le Roux, Mo-Tseleng Director. "Reaching out to shoppers and end consumers at the right level with the right touch points - and through the right mouthpiece - is a regime that no longer has any rules. The days of compiling a flier and waiting for consumers to come to you died with bad perms and blue eye shadow. Mo-Tseleng is about creating the right experience that leverages two-way communication with existing - and new audiences - and uses feedback and results to inspire how we start tomorrow."
No longer after brand awareness but rather brand preference, consumers are a tough act to impress. And amongst the hive of activity that celebrity appearances, kiddy activities and the collection of brands vying for a captive audience at this year's Soweto Baba Indaba, the challenge to be interesting was taken to a whole new level!
There is no such thing as the one-man-one-stall approach anymore. Exhibitions and trade shows range from marvel to mayhem and finding the right way to shine a light on what you've got to offer takes a very special, unique approach. When 26 600 black diamonds are meandering passed specials and messaging, they're quick to bore of what is mostly a lot of hooey! This is just one arena Mo-Tseleng is proud to pioneer - successfully! It's "yeah baby" all the way with this year's Gold for Cuddlers!
Mo-Tseleng consistently charters new territory and develops new and unique platforms to attract, maintain and convert the attention of the consumer into bottom line results.