Eyeblaster Africa would like to congratulate the creative teams at Gloo, BBDO and Ogilvy for winning awards for their digital work at this year's Loeries.
Eyeblaster was the online rich media and video advertising technology of choice behind all of the winners, which is evident in the quality of these executions.
Furthermore, just less than half of all of the Loeries online advertising finalists utilised Eyeblaster's cutting-edge platform to deliver their online advertising executions.
Eyeblaster is a leading provider of digital advertising solutions, including ad serving and global campaign management.
The platform allows all media agencies to effectively plan and manage all of their digital advertising campaigns, seamlessly and efficiently from standard banners to Rich media and Video ads, at the click of a button. Creative agencies alike can plug-in to build powerful, highly-engaging and interactive ads, which will drive the success of client briefs, and may even win an award or two.
Eyeblaster is rich media, and has been synonymous with innovative and pioneering online advertising technology since 1999. The technology is particularly well suited to both developed and emerging digital markets such as South Africa where there is a much lower broadband penetration. Making it possible to run either custom shot online video ads or TVC's converted for online distribution. This further increases the ROI of high TVC production costs and allows clients and agencies another media channel in which to reach their defined target audiences.
Eyeblaster Africa looks forward to the future successes of all of the agencies and clients that we work with in South Africa and abroad.