Eyeblaster has just released its Global Benchmark Report, which offers an in-depth look into the numbers in addition to a comprehensive set of benchmarks tables, summarising the industry's performance in five markets and nine countries.
This edition of the Global Benchmark Report is dedicated to unit sizes. Results were surprising - while the CTR performance of Standard Banners tends to improve as unit size increases, in Rich Media, size is a poor predictor of performance. In Rich Media, size is only one component of banner visibility on the site.
In short, bigger is not necessarily better.
For the full story, send an email to with your company name and position and we will email your copy of this valuable report!