The Integrated Marketing Communication Conference exceeded industry expectations with its faultless execution, interactive agenda and tweeting audience at the incredibly efficient and plush, Crystal Towers Hotel in Century City.
The IMC Conference showcased leading marketing gurus who presented their avant-garde industry insights to the prestigious delegate attendees. The diverse and expert keynote speakers presented their analysis, illuminated with blue light and an audience's electric energy, eager to absorb the wisdom and opinions presented before them.
The topic of 'social media' took centre stage, as the explosive 21st century phenomenon of online communication, provided an interesting and controversial topic for constructive dialogue. Walter Pike continually challenged the minds of delegates and Ben Wagner provided a brilliant hour of ingenious info-tainment, Dale Hefer excited the world of advertising and Vincent Maher broadened mobile marketing horizons.
The astute speaker line-up provided the beneficial quest to gain futurist media knowledge on a global scale. The unique conference formula proved a catalyst for intellectual challenge and growth, as panel discussions, keynote addresses and interactive workshops allowed delegates to engage and network with a broad spectrum of industry leaders.
But what did the marketing conference teach? It reminded marketers that the landscape and channels within which we create brands, are rapidly evolving at the speed of an artistically-brilliant You Tube video, that channels are becoming more complex, more integrated and that markets are less predictable. The IMCC facts promoted the cause to embrace the holistic 'marketing web' when plotting strategy and the importance of thinking out the box and onto the less obvious. And how? Through creative lateral thought - as superior PR and a unique idea are still at the core to achieving a world-wide viral campaign.
Bloom Marketing is a full-service marketing and activation agency specialising in through-the-line brand strategy, design and activation. LYB would like to thank Bloom Marketing for being the canapé dinner sponsor for the marketing event. Thank you to our workshop hosts - Rocketseed, HKLM, Realmdigital, Native, BeBright Consulting, AfricaScope, Wunderman, SynergizeIT, Have You Heard and Atmosphere. And to our exhibition hosts - Infotools, Top of Mind, Trade Invest and E-Type.
Living Your Brand would like to thank Private Edition Magazine, Vitamin Water and Lindt chocolate for contributing to the absolute success of this marketing event. We look forward to hosting you at the consecutive IMC Conference on the 24th and 25th May 2011 at the Hilton Hotel in Sandton, Johannesburg. Please call Daniel on 021 671 6362 for more information or email for sponsorship opportunities and to align your brand with ours.
"Think this is one of the slickest conferences I have been to in a while. Well done 'Living Your Brand' - IMC Conference" - Diane Charton - MD Acceleration Media
"Thanks for having me at the IMC Conference, thoroughly enjoyed it! Super slick experience - nothing too fault" - Ben Wagner - CEO Native
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