"Lewis's incredible sporting achievements, his healthy lifestyle, his self-belief and his concern for the environment resonate with Discovery
's mantra that 'prevention is better than cure'. By featuring him on the cover of our launch issue, we're saying to readers, 'here's an ordinary South African who has achieved extraordinary things by living healthily and with purpose.' Lewis is motivating; he is an inspiration for healthy living," says Discovery
magazine's executive editor, Toni Younghusband.
Under John Brown Media, Discovery
magazine has a fresh, vibrant new look, and content that focuses on healthy lifestyle rather than disease prevention.
The editorial team is headed by award-winning health journalist, Toni Younghusband, as consultant executive editor with specialist health writer and web editor, Catherine Davis, as editor.
"We're moving away from stock images and featuring iconic South Africans who will encourage readers to adopt healthier lifestyles," says Davis. "Changing your lifestyle isn't always easy but if you're inspired by people you admire and, most importantly, people who live that lifestyle too, then it is easier to do."
The 80-page magazine will be distributed three times a year (October, February and July). Its features are written by South Africa's top health and lifestyle journalists, covering six key editorial pillars: health; wellbeing; nutrition; fitness and sport; finance and leisure. An independent advisory board has also been introduced into the magazine, to assist editors and writers in sourcing the most accurate and up-to-date health and wellness information.
"The editorial tone of the magazine is warm and encouraging; it motivates change. In every issue, readers can expect practical solutions, trustworthy advice, inspiring real-people success stories and a creative package that is fresh, contemporary and reflects members' busy lives," say Davis.
The team has also created a monthly e-zine - a first for the publication - which launches in November 2011. It will give Discovery Health the ability to engage with its members between issues and encourage regular conversation with them.
John Brown Media, under managing director Lani Carstens, also provides content media solutions for three other iconic South African brands: Pick n Pay, Cell C and Edgars.