With Valentine's Day just around the corner, Ocean Basket tasked its digital agency of choice, So Interactive with conceiving and implementing a Valentine's Day competition with a difference. 'Feel Da Love' goes beyond the standard issue red roses and heart-shaped chocolates - engaging with its customers via the world's most popular social networking site, Facebook.
In the midst of what is being described by some as 'the social media revolution', this forward-thinking marketing strategy is a perfect fit for the Ocean Basket brand, highlighting its commitment to engaging and interacting with its customers, while at the same time being cost-effective and meeting the Valentine's Day deadline.
The creative campaign is the brainchild of the one-stop shop for digital media creations, So Interactive. The 'Feel Da Love' campaign invites loved up couples to take a snapshot of themselves, upload it to the Facebook group and tag Ocean Basket in the pic. The tagged snapshot serves as an entry into a draw and entrants stand a chance of winning 'date night' for a year in the form of 12 Ocean Basket meal vouchers.
Headed up by founding and managing member, Darren Mansour, So Interactive doesn't have clients it has partners. "The 'Feel Da Love' campaign is a prime example of a dynamic partnership that works," explains Darren. "We worked with Ocean Basket, as we have many times before, to achieve their objectives. The result is a campaign that speaks to its target market in a medium that they not only respond to but also engage with on a daily basis.
"Two factors, the budget constraints and need for a quick turnaround, were key in our decision to launch the campaign on Facebook," explains Darren. "The beauty of this strategy is that the campaign didn't require development - we could get 'Feel Da Love' up and running quickly by using Facebook's existing features."
Within days of the campaign launch, several entries were received and Ocean Basket's Facebook group membership has increased by 200% so far, proving that Ocean Basket and social media are a combination that works. "This was So Interactive's first step into the social media arena with Ocean Basket and we look forward to an interactive future," says Darren.
To find out more about the Feel Da Love campaign go to http://on.fb.me/iidyrh