Mxit CEO Alan Knott-Craig Jr. presents his vision for Africa's largest mobile social network

In the upcoming Heavy Chef event on March 28th, Alan Knott-Craig Jr. will present his vision for the future of South Africa's largest mobile social network. The newly appointed CEO of Mxit will cover the real demographics behind Mxit, the challenges faced and most importantly, the opportunities Mxit provides to marketers.

MXit CEO Alan Knott-Craig Jr.
Knott-Craig Jr. will also discuss Mxit's new and improved user interface and provide a glimpse of future innovations in the pipeline.

Mxit, an instant messaging service developed in Stellenbosch in 2003, is now Africa's biggest mobile social network with over 10 million active subscribers. Since its inception Mxit has been a technological pioneer in Africa, leading the way on multiple platforms on a continent largely dependent on mobile. While Twitter sends around 8 billion messages a month, Mxit does a mammoth 22 billion messages a month.

After a stint heading internet service provider iBurst, Knott-Craig Jr. launched World Of Avatar, an investment company primarily focused on mobile technology. Alan Knott-Craig Jr. became the CEO of Mxit after World Of Avatar acquired the service in September last year.

Knott-Craig Jr. shared recently in an exclusive interview with Heavy Chef that Mxit will "enable millions of young Africans to become micro-entrepreneurs overnight".

In addition, Knott-Craig Jr. said that Mxit plans to offer insight into mobile usage: "One of the most interesting projects is Pondering Panda. Surveys and voting via social media, especially targeted at the youth, has the potential for revolutionising our understanding of what most people think."

The Heavy Chef initiative was founded by Fred Roed and Mike Perk of World Wide Creative, one of South Africa's leading digital marketing agencies. Each month a topic is selected and a 'Heavy Chef' is invited to talk on that topic.

To book a seat at the Heavy Chef event on the 28th, fill out the form (click here).
  • Date: Wednesday 28 March 2012
  • Place: Deloitte Offices in Woodmead, Johannesburg
  • Time: 18h00 for 18h30
  • Cost: The same price you pay for Mxit - free
Sponsors include Deloitte, Backsberg and Nokia. At the end of the presentation, Nokia will award a smartphone to the best tweet of the night.

More information can be found on the Heavy Chef social network profiles on Facebook and Twitter. For future invitations, interested parties can sign up for the Heavy Chef newsletter in order to get the news first.

For more information on World Wide Creative, go to the official website here.

16 Mar 2012 07:10

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