Fred Roed, CEO of World Wide Creative, is excited about the digital marketing industry as a whole. "According to the DMMA, currently a tenth of South African marketing budgets is being thrown at digital platforms. If international trends are anything to go by, this is set to grow sharply in the near future."
World Wide Creative has recently picked up new business from Virgin Mobile, Exclusive Books (Avusa), Honda, MiX Telematics, New Media Publishing, HSRC, Desmond Tutu Peace Centre, Thabo Mbeki Foundation, Woolworths Financial Services, ABSA, Standard Bank, Mondi, South African Gold Coin Exchange, ForwardSlash, Fancourt and Chaos Computers. Digital marketing: the most exciting marketing segment in South Africa
Asked what the digital environment is like in South Africa at the moment, Roed stated that he found it a privilege to be working in the segment. "It's an amazing time to be in digital. Personally, it's been incredible to witness the take-up of what is still a new area for many South African businesses."
"As World Wide Creative has grown, I have personally worked with some amazing people - leaders of businesses, political parties and organizations across the country. My team and I have met and consulted with Helen Zille, Thabo Mbeki, Jay Naidoo and Desmond Tutu. How many other careers could I possibly be in where I have the opportunity to do that?"
Due to a demand for young recruits, World Wide Creative recently launched an exciting new intern program through its Heavy Chef initiative
. Social media success stories
World Wide Creative's FlashMob FireSale social media campaign
for Exclusive Books last year set a precedent in the industry by doubling the turnover of the online site, and placing social media as the 2nd and 3rd highest referrer to the site.
Just recently, World Wide Creative's Finish The Story campaign launch for Virgin Mobile saw an average of over 6000 competition entries every hour in the first week.
Earlier this year, World Wide Creative worked with computer retail chain Chaos Computers to launch the Tech Paradise social media competition
where participants were sent to a tech-filled dream house in Camps Bay. The entire campaign was initiated via social media and whipped the online community into a frenzy, resulting in 356% increase in online sales via the Chaos website. PPC, SEO, training, social media and mobile capabilities
Managing Director Mike Perk weighs in pragmatically. "Despite its successes in creative campaigns and social media, World Wide Creative's core strength still lies in digital strategy, development and ongoing marketing like Pay-Per-Click, search engine optimisation and link building," says Perk. "These elements form the basis of all our campaigns and project work, and ensure that there is traffic generated to our clients' online profiles." What lies in store for World Wide Creative?
Asked where to in the future, Roed is particularly excited about the growth in their education department. "We launched the Heavy Chef Project in 2006, and in 2008 started running corporate training courses. These have since shown massive potential, and over the past year we've trained Honda, New Media Publishing, Virgin Mobile, MiX Telematics and now Woolworths Financial Services. Our Heavy Chef events continue to grow in popularity, and we're keen to expand our training facilities."
Mobile is a big part of World Wide Creative's future and the agency is currently developing a host of mobile sites for their clients. "We established World Wide Creative in SA in 2003, but it feels like a lifetime. We've realized that by sticking to our guns we can only strengthen our relationships. The bedrock of our business is results; and with our fanatical commitment to measurability and accountability, we are confident our clients will be happy with what's around the corner for digital marketing in South Africa."
Roed states: "World Wide Creative aims to be the best in the world at creating profitable online communities. By doing our four services well, strategy, development, ongoing marketing and education, we believe that the natural outcome is a passionate community around each of the brands we work with."
Visit the World Wide Creative website here
. For business enquiries, contact Fred Roed (Cape Town, CEO) at email@example.com
, or Louis Janse van Rensburg (Johannesburg, GM) at firstname.lastname@example.org