In this day and age, when there are so many messages transmitted every day, marketers can be forgiven for scratching their heads and wondering how the %$ they can be heard through all the noise.
Many marketers (ourselves included) believe that community is the answer. The reasoning goes that if you can somehow persuade your audience to opt-in to your community using the new tools of communication, you will sell your products far more easily.
In digital marketing agency World Wide Creative's next Heavy Chef Session*, we're exploring this further. We've asked the 'Godfather of South African Social Media', Mike Stopforth, to talk through his personal experiences with his agency Cerebra. He will be ably supported by Alwyn Venter of Added Value, one of South Africa's leading market research companies. Alwyn will look at community in a more analytical light.
Want to Attend?
The Johannesburg Session is going to be held at Deloitte's head office in Woodmead. If you'd like to join us, please email Louis or phone the studio at 0861 932226.
Venue: Building 33, Deloitte Place, The Woodlands, 20 Woodlands Drive, Woodmead, Johannesburg (map here) Date: Wednesday, 29 September 2010 Time: 6 for 6:30pm - 8:30pm Cost to attend: It's free - book your seat by tweeting using the hashtag "#heavychefipadmassivegiveawayspamextravaganza"ten times per day, for the next week.
There are 100 seats available, on a first-come first-serve basis. Refreshments will be available thanks to our sponsors Delheim and Corona. (SMS communication is provided by Channel Mobile).
If i remember this topic was covered in an article released by digital agency Krazyboyz digital a few months ago. I would love to hear Mike's and MR Venter's interpretation of this topic. See you there.
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