World Wide Creative is now scaling quickly into a mid-size digital agency. Despite this, its core focus remains unchanged. "Creating Profitable Websites
has been our mantra for the past five years," says WWC Johannesburg Manager, Louis Janse van Rensburg. "Everything we do is zealously concentrated on extracting profit for our clients. This has been the key to our considerable expansion over the past 24 months, despite the recession." Pitching a stake in the ground
The Heavy Chef Project (World Wide Creative's education portal dedicated to "Demystifying Digital Marketing") has been integral to this expansion. "We avoid the 'big-pitch' environment," says Fred Roed, the agency CEO. "We prefer to position ourselves as a 'big-results' agency, and this has stood us in good stead. While this may seem controversial to traditionalists, we're enjoying prosperous relationships with clients who have gravitated to us because of some very profitable digital marketing campaigns."
Co-founder Mike Perk keeps the agency on its toes by ensuring delivery on promises. "The Heavy Chef Project has been a vital cog in our growth," says Perk. "It's not just talk; it's a philosophy that has been adopted throughout our creative, development and marketing teams. Basically we eat our own food, digitally speaking, and thus we have to ensure it's tasty for our clients too!" Two new digital marketing tools launching in October
In 2010, The Heavy Chef Project's monthly marketing events (hosted by Deloitte in Cape Town and Johannesburg) have focused on topics as diverse as Augmented Reality, Online Reputation Management and Broadband, and already hosted speakers the caliber of Rich Mulholland, Tim Shier and Justin Spratt. "The point of the monthly sessions has been to unveil the practicalities of all the new technology available to us," says Roed. "It's not about fuelling the hype; it's about how we can use it."
Part of this philosophy includes the unveiling of some new digital tools that have been innovated by the World Wide Creative team. In the fourth quarter of 2010, WWC will launch two new marketing tools to the Heavy Chef community: the first, Cinammon, a usability-testing tool, and the second, Thyme, a Twitter application. Step into the kitchen...
"In order to taste some of these new ingredients, hop on over to HeavyChef.com
and sign up as a member," urges Van Rensburg. "You will get notified of upcoming events before anyone else. Plus we're giving members a free trial upon launch of the Beta versions of our tools."Thyme and Cinnamon will be launching in October 2010. Sign up as a Heavy Chef here and receive rewards, invitations to events and regular newsletters. Follow The Heavy Chef Project on Twitter here or on Facebook here.