What the hell is "Augmented Reality" anyway?

Imagine being able to view two versions of the world around you. In the first world, things are pretty much as you've always known them to be. The birds around you are tweeting; neon billboards are blinking aimlessly. Don your Augmented Reality glasses and an entirely different scenario takes place.
Suddenly, the people around you are tweeting (Twitter messages are magically appearing above them in virtual bubbles); and neon billboards are blinking interactively (reach up and point to gain further information). Sound far-fetched? Actually, this second world is not too far off. More than any other channel at the moment, Augmented Reality has the marketing world in a spin.

In April's Heavy Chef Session, The Heavy Chef Project and Deloitte is hosting internationally renowned speaker and entrepreneur, Rich Mulholland. Rich is the founder of two innovative and highly successful companies, Thunk and Missing Link. On the eve of Wednesday 28th April, Rich will unpack the growing convergence between the real world and a digitally enhanced world filled with opportunity.

Want to attend?
The Johannesburg Session is going to be held at Deloitte's head office in Woodmead. If you'd like to join us, there are a handful of seats left. Please email Yolandi () or phone the World Wide Creative studio at 0861 932226.

Venue: Building 33, Deloitte Place, The Woodlands, 20 Woodlands Drive, Woodmead, Johannesburg (map here)
Date: Wednesday, 28 April 2010
Time: 6 for 6:30pm - 8:30pm
Cost to attend: Free, on the proviso that you allow us to insert a GPS tracking chip in your arm at the entrance. It will only hurt a little bit.

There are 100 seats available, on a first-come first-serve basis. Refreshments will be available thanks to our sponsors Delheim and Corona.

What are The Heavy Chef Sessions?
Dreamed up by the team at World Wide Creative, The Heavy Chef Sessions have become a popular monthly event for designers, programmers, entrepreneurs and marketing professionals. Begun in February 2007, the sessions have been focused on building up knowledge around building profitable websites. Each month, The Heavy Chef Session revolves around a singular topic that makes up one part of the process of digital marketing strategy.

The sessions are presented each month by a leader or leaders in a specific field. We aim to keep up the trend of brilliant speakers and are continually looking for more (suggestions welcome).

The sessions are usually held on the last Wednesday of each month, and last for 45 minutes. After the talk, a little networking and some wine, the whole thing generally lasts around 90 mins.

How much do the Sessions cost? The sessions are free. Gratis. Mahala. No charge.

To get on the guest list, sign up here.

23 Apr 2010 16:04


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World Wide Creative is a digital marketing agency
based in the United Kingdom and South Africa.
Our philosophy is “Never trust a skinny chef!”
Through intensive trial, analysis and research,
our strategists, designers and programmers are
able to deliver profitable websites for our clients.
We offer Digital Strategy, Digital Development and
Ongoing Marketing. To get a taste of our work,
look at the marketing recipes we’ve cooked up
here - or if you’re interested in taking a bigger bite
of our services, contact us here