Why wookiees don't wear pants - a study of creativity and its power to transform business

The next Heavy Chef Session is in Cape Town on 1st of July, entitled: "Why Wookiees Don't Wear Pants - A Study Of Creativity And Its Power To Transform Business" The speakers are Justin Gomes and Charl Thom from FoxP2.
In 2005 a new kid arrived on the South African advertising block.

The new venture was called ‘FoxP2'. Since opening its doors, the agency has been rated Finweek's Cape Agency Of The Year 2009, Financial Mail Agency Of The Year 2008, Finweek's Small Agency Of The Year 2007 and Finweek's Newcomer Agency Of The Year 2006. Arguably the most successful independent agency to start up in the last five years, FoxP2 has continuously been rated the most creative agency in the country on a per capita basis and is the smallest agency in South African advertising to win the Finmail Agency Of The Year award.

Founder Justin Gomes and MD, Charl Thom, have kindly agreed to talk at the next Heavy Chef presentation, presenting “Why Wookiees Don't Wear Pants”, a study of creativity and its power to transform business. They will give us a unique insight into the relationship between art and commerce and how it relates to the world of advertising. This is NOT one to miss - to whet your appetite, take a gander at some of FoxP2's work here.

Oh, and they'll even tell you what the name "FoxP2" means - but only if you ask nicely.

Want to attend?

The next Heavy Chef Session is going to be held (on the 1st July) at the familiar venue of 24.com's high tech facility in Greenpoint, Cape Town.

If you'd like to join us, please email us to get on the invitation list (). You will then be sent invites to this and upcoming Heavy Chef Sessions.
  • Venue: 3rd floor, 24.com building, Greenpoint, Cape Town (directions here)
  • Date: Wednesday, 1st July 2009
  • Time: 5:30pm - 7:30pm
  • Cost to attend: Gratis, but there is a dress code... guys come as wookiees; girls as Princess Leiah in 'Return of the Jedi'

There are 50 seats available, on a first-come first-serve basis.

As usual, the venue will be provided by 24.com, wine by Perdeberg and the beer by Corona. And, for those non-alcohol drinkers, we're proud to announce that Glaceau Mineral Water will also be present.

The Heavy Chef Sessions are a World Wide Creative, aimed at providing practical learning about digital marketing. The sessions are free, and feature top people from around the world talking about various topics related to the industry.

World Wide Creative is a digital marketing agency based in Cape Town, Johannesburg and London.

26 Jun 2009 12:17


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World Wide Creative is a digital marketing agency
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Our philosophy is “Never trust a skinny chef!”
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