At the press conference held in Cape Town's Mandela Rhodes Square, on Thursday, DA leader Helen Zille introduced the new strategy: “I am excited to launch two new websites that will revolutionise the way that the DA campaigns and interacts with the public.”
Following Zille, Ryan Coetzee, CEO of the Democratic Alliance, said, “Across the world, and increasingly in South Africa, digital media are changing the way people work, socialise, process information and campaign.”
Communications Manager, Anthony Hazell, then presented the various sections and components of the site to the audience.
World Wide Creative worked closely with the communications team to develop a site that would stand its own both nationally and internationally. The website is interactive, visual and creative; with a strong branding focus with the new DA visual identity coming across strongly.
The new site employs a mix of technological innovation with social networking, video, e-commerce and interactive functionalities.
Fred Roed, CEO of World Wide Creative, said after the press conference: “We're very happy with the project so far. It's a vast site, with many facets to the architecture, from both a navigation and a programming perspective.”
“Now the real work begins, however, with the marketing leading up to the election,” Roed added.
View the sites here: DA site:
http://www.da.org.za Mobisite:
http://mobi.da.org.za 
