World Wide Creative launches the new DA website

UK and SA based digital marketing studio, World Wide Creative, unveiled the new Democratic Alliance web and mobisites last week. The launch was highly anticipated from the marketing community since the DA's campaign is seen as the closest thing in South Africa to Obama's digitally-aligned campaign last year.

At the press conference held in Cape Town's Mandela Rhodes Square, on Thursday, DA leader Helen Zille introduced the new strategy: “I am excited to launch two new websites that will revolutionise the way that the DA campaigns and interacts with the public.”

Following Zille, Ryan Coetzee, CEO of the Democratic Alliance, said, “Across the world, and increasingly in South Africa, digital media are changing the way people work, socialise, process information and campaign.”

Communications Manager, Anthony Hazell, then presented the various sections and components of the site to the audience.

World Wide Creative worked closely with the communications team to develop a site that would stand its own both nationally and internationally. The website is interactive, visual and creative; with a strong branding focus with the new DA visual identity coming across strongly.

The new site employs a mix of technological innovation with social networking, video, e-commerce and interactive functionalities.

Fred Roed, CEO of World Wide Creative, said after the press conference: “We're very happy with the project so far. It's a vast site, with many facets to the architecture, from both a navigation and a programming perspective.”

“Now the real work begins, however, with the marketing leading up to the election,” Roed added.

View the sites here:
DA site:

23 Feb 2009 11:34


How about a site that actually loads?-
With great anticipation I clicked on both the links provided to find neither would load as "The server is not responding."

Not the best advert for the DA or WWC!
Posted on 23 Feb 2009 17:30
DA supporter
this is it?-
you kidding right? if this is what one calls a professional website,then i am lost for words,the DA probably had the wool pulled over their eyes!!! love to know what it cost them? they missed so many opportunities and items they could have implemented on the site to make for a professional website which would have been effective? sad to see another unprofessional website!!
Posted on 23 Feb 2009 19:42
Clint - DA Supporter
Help my logo sucks-
If you are going to try and rip off obama's website and logo then do it properly, that logo is terrible, could have been so much better. Site misses the mark in a big way. I wonder if I am the only one who thinks it is skew...
Posted on 24 Feb 2009 11:55
helen vs barack-
potentially, there's a fundamental problem with this valiant attempt at ripping off part of (arguably) the greatest campaign of all time. and it goes a little deeper than a bad logo.

with all due respect to helen de lille, the da does not have a barack obama! true, they don't grow on trees. but i need to be inspired to interact with a social networking platform. not presented with one in the hope that i'll use and interact with it.

just my few cents. i'll still vote for you ;)
Posted on 24 Feb 2009 19:07
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