The Heavy Chef Sessions come to Johannesburg: "Smoke, Mirrors and Social Media"

We have reserved 10 seats for the Heavy Chef Session on October 16th, exclusively for Bizcommunity readers. The Heavy Chef Sessions are monthly events focused on analysing the tools of digital marketing. These quick-fire one-hour events have been running successfully in Cape Town for two years, and are now coming to Johannesburg for the very first time.
October and November Heavy Chef Sessions: Smoke, Mirrors and Social Media
Do you get a nagging feeling that there's a bit of overblown marketing hype going around at the moment? These days, there is a new digital agency opening up on every corner, not unlike the days earlier this century when the property market was booming (just before it went ‘BOOM!') and everyone was suddenly an Estate Agent.

Now, it seems, everyone is a New Media Agent. Marketing Managers and MD's are being inundated with meeting requests from guys who've barely been around the business block. Their resume will read: “Successful Blogger” or “Mobile Communications Expert”. What does this mean, really? Dig deeper, and these qualifications can be earned by setting up a page on or working a summer at Cellucity.

And so, with the intention of looking into the truth behind the hype, the next two Heavy Chef Sessions are focused on the topic: “Smoke, Mirrors and Social Media”

Part 1: will be held on Thursday 16th October, for the very first time in Johannesburg, and presented by Fred Roed and Mike Perk, co-founders of World Wide Creative

Part 2: will be held on Wednesday November 26th, also in Johannesburg, and will feature 3 very special guest speakers representing three different perspectives: Mike Stopforth, social media specialist and founder of Afrigator, Arthur Goldstuck, new media analyst and founder of World Wide Worx, and Andy Hadfield, online strategist at First National Bank.

At both events, drinks will be sponsored by Perdeberg Winery and beers supplied by Corona, with additional sponsorship from Twiice International and

Date: Thursday 16th Oct 2008
Time: 5:30pm - 7:30pm
Venue: Twiice International, 1 Jellicoe Avenue, Rosebank, 2196, Johannesburg

If you'd like to attend the October Heavy Chef Session, please email Rowan (rowan at or phone the World Wide Creative studio at 0861 932226. There is no cost to attend, but there are only 10 places left, exclusively for Bizcommunity readers.

10 Oct 2008 15:50


very interesting-
communication and media are of crucial importance in our daily lives. the world without communication will be a shame and a disgrace.Media it has changed dramatically thanks to technology,today we have many channels of communication even social media? i will like to read about that in your upcoming articles. i am communication sience student at the university of zululand in looking forward to reading more and more of your articles. Dear Bizcommunity media may you please try to assist my Department at the univerity or me as a student with more information and praticals, because they dont organize praticals for us, students will come out of this institution not knowing exaclty what the organizations needs of them in the workplace.
Posted on 13 Oct 2008 22:01
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. will disclose authors' IP addresses to authorities if compelled to do so by a court of law.



Johannesburg Branch: +27 11 231 3605
Cape Town Branch: +27 21 423 3519
South Africa 0861 932226 (SA only)
United Kingdom + 44 (0) 1233 800008

London Enquiries

Mike Perk

Cape Town Enquiries

Fred Roed

Johannesburg Enquiries

Louis Janse van Rensburg

Click here for directions to our Cape Town studio


World Wide Creative is a digital marketing agency
based in the United Kingdom and South Africa.
Our philosophy is “Never trust a skinny chef!”
Through intensive trial, analysis and research,
our strategists, designers and programmers are
able to deliver profitable websites for our clients.
We offer Digital Strategy, Digital Development and
Ongoing Marketing. To get a taste of our work,
look at the marketing recipes we’ve cooked up
here - or if you’re interested in taking a bigger bite
of our services, contact us here