Fred Roed, marketing director of World Wide Creative, says that there are three types of Content Management Systems. "A Content Management System, or CMS, is basically a way of giving the customer control of the content on their website. The three ways that a development company can make this happen are as follows: one, the developer uses an ‘off-the-shelf' system; two, the developer uses one of the open-source packages out there, like Joomla, WordPress or Drupal; or three – which we believe is the best solution – is to create something from the ground up that is extremely personalised to the client."
The problem with the third option is that, without the right foundation, it can be time-consuming and costly. "Not in the case of Webcan," says Roed. "With this solution, we have built an architecture that can be customised from client to client. No client is the same, so with each new project, we examine the marketing objectives and tailor the site to match these objectives. Webcan allows us to do the same with the underlying CMS."
Webcan is a modular system that offers a variety of different solutions such as a personalised bulk newsletter system, an e-commerce module, a portfolio module and many more. Each module, once a client has adopted it, is then tweaked to suit the needs of that client.
To find out more about World Wide Creative's Content Management System, go to the World Wide Creative website: http://www.worldwidecreative.co.za