World Wide Creative pioneers new way of building a web marketing team

Inspired by '7-day Weekend' author, Ricardo Semler, and the Google '20% innovation time' concept, Cape Town and UK-based web marketing agency World Wide Creative have pioneered a sustainable new way of retaining world-beating talent in the internet marketing arena.
World Wide Creative's team of web marketers, programmers and designers work four days out of five, leaving the fifth day open for what the team call "Accelerator Projects". These are web-based projects that each employee gets to try and break into a niche field online. There are three criteria for an accelerator project: the employee must be passionate about the subject matter, the project must be economically viable, and it must a potential market leader.

World Wide Creative Marketing Director Fred Roed says, "An example of a previous accelerator project is the online product Bug Zapper http://www.bugzapper.co.za which has received a fair amount of media attention since it was launched two years ago."

What are the benefits of this policy?

"There are several," says Roed. "First and foremost, this is a way for us to attract top talent in our industry. As our company grows, we're looking for great designers and programmers. As a result of the Accelerator Project policy, we get to work with the best people, and they get to work on the best projects.

"World Wide Creative's clients are happy because they realise that these projects also keep us on our toes. We're continually looking for new angles, new ways of creating profit online, and this immediately gets shared with our clients."

So what projects are in the pipeline?

The team are cooking up four new ventures in coming months. Ranging from an international property portal to a local gaming shop, World Wide Creative's team of in-house entrepreneurs are looking to shape the online scene. Web Marketing Director and co-founder of World Wide Creative, Mike Perk, recommends that interested parties stay tuned to their internet profitability blog ‘The Heavy Chef' http://www.theheavychef.com for updates on the projects.

1 Jan 2007 15:11

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