Columinate co-founder Henk Pretorius will be speaking at the Consumer Insight and Research Management Conference, presented by Joshua West. The focus of his talk, titled 'Increasing research bandwidth with online insight communities' will be online insight communities.
Increasing research bandwidth with online insight communities
Henk Pretorius, marketing researcher and Research Psychologist at Columinate will be speaking at The Consumer Insight and Research Management Conference to be held at The Forum, The Campus Bryanston, Johannesburgon the 28th and 29th of September 2010.
The focus of his talk, titled 'Increasing research bandwidth with online insight communities' will centre on online insight communities and what potential these communities hold to assist in strategic decision-making.
Online insight communities are a specific type of online community that are built and managed expressly as insight tools. They are designed to help support the consumer or market research needs of an organisation and represent the leading example of the social media infiltration into research.
These communities convene in a private, custom-built virtual site with social network and research capabilities, where hundreds or even thousands of invited consumers regularly spend time engaging in research activities, brainstorming ideas, offering advice, sharing experiences and feelings, discussing trends, and helping brands better understand their business and related marketing issues. These communities are challenging the way in which brands engage consumers in insight creation and are increasingly viewed as a strategic decision-making asset.Columinate specialises in online market research and insight communities and is to date, the only company to offer this method of research in South Africa. In 2009 Henk won both Best First Time Speaker and Best Overall Paper at the SAMRA (Southern African Marketing Research Association) Conference for his paper on the use of market research online communities.
Should you wish to be part of this exciting event, contact Marie Joshua on (021) 556 -7718 or .
South Africa's Specialist Online Research Company
Columinate are experts in innovative online research. We are able to provide market research solutions that go beyond traditional routines in order to yield better, faster and more cost-effective insights. Contact Columinate () to request an obligation-free demonstration of the online community platform, or a presentation or brochure with information on any of our other offerings. Visit www.columinate.com for more information.