Prezence has created a cutting-edge mobi version of Seventeen.co.za which offers fans unique content which is both engaging and interactive. The mobi site encourages the user to contribute their own content, such as the ‘Oh Boy!' section where girls can pose questions to a boy panel and vice versa. Users can also upload images to the mobi site via their phones and MMS; rate and comment on content; vote on topical polls and read the latest celebrity gossip.

The mobi site was built with Prezence's trademark mobile wizardry, and includes a customized content management system which seamlessly allows Seventeen to manage the addition of new articles and images; edit articles and user submitted content; update daily horoscopes; add competitions and new quizzes.

Prezence engineered the mobi site using their pioneering technology, handset content adaptation. This future-proof technology automatically detects which cellphone is being used to access a mobi site, and then immediately adapts the site to suit the exact specifications, features and screen size of the user's phone. So, no matter what cellphone you use, your seventeen mobi site will always provide you with the ultimate user experience.

According to Prezence CEO, Tim Bishop, "It is absolutely essential for leading publishers and brands to 'mobilise' and leverage off the prolific numbers of users accessing the internet through their cell phones. Not only do Prezence-built mobi sites provide brands such as Seventeen with a wider and more accessible audience, but also creates another engaging platform from which to further monetise their content."


About Prezence
Prezence is one of Africa's most prominent mobile and online digital agencies, specialising in taming the complex world of digital technology and enabling brands to interactively reach out to their target audiences across multiple touch-points. With the most innovative technology at its disposal, as well as award winning design and user experience expertise, Prezence creates immersive digital experiences across mobile, web and touch screens that are at once highly functional, intuitive, strategically-focused, technically superior, beautifully-designed and - most importantly - easy to use and enjoy. For more information on Prezence visit www.prezence.co.za via your desktop pc or mobile or call 021 526 2080.

-