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How to make your online advertising yield better results
Need to get your online advertising campaign to cut through the clutter of common Web ads? Prezence SA has some suggestions!
By delivering rich media online advertising, using Flash, Motif and Eyeblaster technology, Prezence have enabled several clients to take their online advertising to a completely new level with interactive ads that deliver breakthrough experiences with a significant return on investment.
Advertising online is now essential to the most successful ad campaigns for its ability to deliver higher brand lift, greater customer acquisition and retention, stronger targeting, tracking, and better reach and frequency, than offline alone.
By employing graphic movement, audio, video, games, innovative ad formats and interaction to engage the viewer in a richer and immediately compelling experience, rich media creatives increase the effectiveness of one's online advertising. Now your brand can shine more than ever with more effective creative, extraordinary reporting, dramatically higher brand measurements, clickthru rates and even conversion to sales.
Prezence further enhances rich media creatives with added-value viral marketing and data collection functionality. The possibilities when using rich media are endless!
Lights, Camera and Action...in a banner!
Prezence have now also made it possible for advertisers to deliver video clips in a banner.
Any message - celebrity endorsements, TV ads, Music videos, corporate messages, etc - can be added to a banner increasing interaction and value to the user. Video banners engage the visitor for longer and are what online advertisers need in order to make a lasting impression. This type of banner advertisement is particularly good at targeting the youth market too
Examples:
Rich Media Creative
Touted as the biggest movie release of the year, Shrek 2's advertising campaign was greatly enhanced by this stunning rich media creative that featured a movie related animated sequence with sound, focused on entertaining the user and encouraging them to click thru to visit the local movie site (also created by Prezence) at www.shrek2.co.za.
Click on the ears for some cool sound effects!
http://www.entertainmentafrica.co.za/proof/prezence_motif/index.html
Video banner for the Outkast single 'Hey ya':
http://www.prezencenewmedia.com/demo/videobanner/skyscraper/
http://www.prezencenewmedia.com/demo/videobanner/standard/
Want to enrich your online advertising campaign? Contact Keisha on or 0214199152.
Advertising online is now essential to the most successful ad campaigns for its ability to deliver higher brand lift, greater customer acquisition and retention, stronger targeting, tracking, and better reach and frequency, than offline alone.
By employing graphic movement, audio, video, games, innovative ad formats and interaction to engage the viewer in a richer and immediately compelling experience, rich media creatives increase the effectiveness of one's online advertising. Now your brand can shine more than ever with more effective creative, extraordinary reporting, dramatically higher brand measurements, clickthru rates and even conversion to sales.
Prezence further enhances rich media creatives with added-value viral marketing and data collection functionality. The possibilities when using rich media are endless!
Lights, Camera and Action...in a banner!
Prezence have now also made it possible for advertisers to deliver video clips in a banner.
Any message - celebrity endorsements, TV ads, Music videos, corporate messages, etc - can be added to a banner increasing interaction and value to the user. Video banners engage the visitor for longer and are what online advertisers need in order to make a lasting impression. This type of banner advertisement is particularly good at targeting the youth market too
Examples:
Rich Media Creative
Touted as the biggest movie release of the year, Shrek 2's advertising campaign was greatly enhanced by this stunning rich media creative that featured a movie related animated sequence with sound, focused on entertaining the user and encouraging them to click thru to visit the local movie site (also created by Prezence) at www.shrek2.co.za.
Click on the ears for some cool sound effects!
http://www.entertainmentafrica.co.za/proof/prezence_motif/index.html
Video banner for the Outkast single 'Hey ya':
http://www.prezencenewmedia.com/demo/videobanner/skyscraper/
http://www.prezencenewmedia.com/demo/videobanner/standard/
Want to enrich your online advertising campaign? Contact Keisha on or 0214199152.
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