The outdoor advertising campaign has been co-ordinated by INM Outdoor in Angola, Mozambique, Mauritius, Nigeria, Ghana and Kenya, and will soon expand into Senegal, Cote l'voire and DRC.
Whereas the South African automobile market is experiencing massive declines in sales figures, sales of both passenger and commercial vehicles are buoyant beyond South African borders. This is for the most part due to African territories being relatively immune to the world economic crisis, largely owing to their limited integration in global financial and capital markets.