Edcon Discount Division has announced the launch of Legit magazine, its glamorous new fashion publication that joins the stable of custom mags produced by The Publishing Partnership (TPP) for Edcon. The exciting new Legit mag, a fashion-intensive publication that speaks to stylish young women, will be distributed quarterly to 100,000 dynamic, frequent Legit shoppers.
The precise targeting of the publication together with its impressive reach provides advertisers with an inside track to an increasingly important market segment. According to recent AMPS results the 16-24 age group is the biggest consumer of magazines in the country.*
Says Ocean Ngobeni, Legit's brand manager, “Legit mag readers are young women aged between 18 and 23, aware, stylish, and frequent fashion shoppers at Legit. They're looking for fashion inspiration as well as cues and advice from opinion leaders that will keep them ‘in the mix' and ahead of trends.”
“The new mag's content has been carefully structured to meet these demands, ensuring that our readers remain in the vanguard of vogue. Readers can expect fashion forecasts, a fashion feature story, shopper pages, beauty, fashion director's choice, what celebs are wearing, and much more.”
Legit is a dynamic, growing brand adds Tammy Gardner, publisher of Legit magazine. “With the launch of Legit mag we have now extended the Legit fashion chat which is already taking place across multiple platforms including our website (www.legit.co.za), our mobi site (LegitFashion.mobi), our email newsletter and our Facebook fan page (www.Facebook.com/LegitFashion).”
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