Private Edition is the latest publication to be added to The Publishing Partnership stable - a magazine for readers for whom wealth is simply a means to a more exciting end.
This event-themed magazine will be engaging visitors at exclusive invitation only lifestyle events such as the 34th Nederburg Wine Auction where it made its debut appearance. Issue two of Private Edition will be entertaining spectators at the Kurland International Polo in December.
You will not find Private Edition for sale in any retail outlets as it is individually mailed to 16 500 VIP clients by exclusive brand partners. These include Pam Golding Properties, MTN Business and Investec Private Bank. This highly targeted distribution guarantees access to its niche 'Prime Time' audience.
Members of the Oxford and Cambridge Business Alumni of South Africa, and the Master's Golf and Cigar Societies will also be receiving subscriber copies.
It is Private Edition's uniquely affluent reader base and personalised postal distribution that sets it apart from other magazines. Each magazine is individually packaged and co-branded with Private Edition and our brand partners' corporate identities. The various partners add their own touches to ensure that packaging carries their unique signature. These elements include personalised bookmarks and letters with each magazine, luxury paper with a spot varnish as a finishing touch and a special stitched-in section. Some were hand delivered and packaged in wooden wine boxes that included a small bottle of wine in line with the wine theme featured in the first issue.
This new, intelligent, luxury publication looks for the story behind the story, the human element of life at the top, ever inquisitive, who are always looking for knowledge and new experiences. It delivers stories about people who have pushed their own boundaries to achieve the extraordinary.
For more information and advertising rate please contact Estelle Dietrich on Tel: 021 488 5915. Alternatively visit our website www.tppsa.co.za and follow the client link.
