In adverse market conditions, South Africa's favourite custom publication, Jet Club magazine continues to buck the trend of declining readership figures by posting an impressive 200,000 increase.
According to AMPS (All Media & Products Survey) 2008A figures just released, Jet Club, the magazine distributed by South Africa's number one retail brand, Jet Stores, is still South Africa's most widely read publication with 200,000 new readers, taking the total readership to 3,500,000. This translates into just over 11% of all adult South Africans being Jet Club readers.
Jet Club manager, Tessa Lloyd, is delighted with the growth in market penetration. “What pleases me most about the new increase is the consistency of the growth in our readership figures, despite the challenging operating environment. The latest increase is on the back of a 226,000 increase earlier this year and a 212,000 increase in October last year. When one considers that Jet Club's AMPS readership figure is comfortably more than double our print run it is clear that we are staying abreast of trends and succeeding in consistently delivering content that is relevant to a broad and growing audience.”
Noluthando Gweba-Philisane, editor of Jet Club magazine agrees, “Our continued growth is a clear indication that we're in touch with our target market and we're getting it right from a content perspective. With growing literacy, more South Africans are searching for useful information that assists them in making quality decisions regarding their personal finances, careers and parenting for example. Sure, we provide clothing and fashion advice but we also have a strong community feel, addressing topical social issues. This explains why Jet Club is passed from one household to another.”
Jet Club magazine is published by the Publishing Partnership, a leading Cape-based publishing company.