The MTN magazine, published by The Publishing Partnership, was distributed last week to retail chains across South Africa. With a print run of 15 000 and 24 pages of vital content including customer service tips, what's new in terms of technology and what's selling best it is sure to provide a valuable guide to MTN agents and consultants.
The magazine - it is specifically designed as an editorial magazine brand not as a newsletter - was launched to coincide with the World Cup sponsorship and will be a quarterly publication. It also includes a built in research mechanism which is intended to open channels of communication for consultants. The editorial content is not just educational but fun and engaging, ensuring that it will be read cover to cover.
Cheryl George, MTN Trade Marketer for EDCON, comments: "Sales consultants are paramount to MTN's business. As the first point of contact with consumers they play an extremely valuable role. We are only beginning to understand and appreciate their influence and impact. The magazine will improve our understanding of their needs and enable us to assist them in their customer interface."