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South African Blog Awards 2011 and business

We're gearing up towards the SA Blog Awards 2011 which will be held on 10 December 2011 at Crystal Towers Hotel. The categories go as follows:
Music

Photographic

Business & Political

The Evox Advanced Nutrition Best Sport Blog

The Groupon Best Science and Technology Blog

The Groupon Best Entertainment and Lifestyle Blog

The Pick 'n Pay Best Food & Wine Blog

Fashion

Travel

Environmental


As of the last two years or so, South Africa has become a legitimate player in the blogosphere when it comes to marketing. Blogging is an entire area within Social Media that can serve your business the most effectively in terms of brand promotion, consumer engagement and revenue generating practice.

Content is what anchors a business in terms of engaging with an audience. It is the knowledge and personality behind a brand that develops layers of interest for the consumer to delve into. This kind of content is known as advanced content for the marketer who wants to portray their knowledge and expertise on the subject in question in depth. It is a walkthrough guide on the subject from different angels that composes of various discursive elements and in effect acts as mentoring source for those who want to learn from a guru on the subject.

Here are some statistics from the US from a survey by Magdalena Georgieva, who is an inbound marketing manager at HubSpot. That show you what a blog can do for marketing of a brand:
  • Nearly 40% of US companies use blogs for marketing purposes
  • Companies that blog have 55% more website visitors
  • B2C companies that blog get 88% more leads/month than those that don't
  • B2B companies that blog get 76% more leads/ months than those that don't
As these statistics show, blogging is directly responsible for better business results from your brand and is a critical piece of inbound marketing methodology that all companies should have firmly installed in their strategies.

SEO and Blogging

Having great content on your blog is not the simple answer to your marketing dreams. Your blog has to be carefully attended to consistently. It has to be well-optimised to make it stand out on a search, effectively promoted and content rich. Research conducted by HubSpot on blogging for businesses shows that companies who blog 20 or more times within a month see the biggest ROI in terms of traffic and leads.

We look forward to see who comes out on top in the upcoming SA Blog Awards. For more information on who is in the running click here.

7 Dec 2011 12:05

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