The value of email marketing for a car dealership
All kinds of direct marketing EXCEPT email marketing produce deterring response statistics. On average, our open and response rates at Digital Fire, are between 15% and 35%; far superior to the 0.1% response rate for traditional media, and outperforming other forms of online advertising.
There is a saying in the car business that goes along the lines of, "You don't walk into a car dealership unless you've already made up your mind to buy a car." There is a great sense of security that you as a car business get through seeing people walk through the door to your dealership because you both know it means business and now it's just a case of finding the right deal for the right buyer.
Using the right marketing strategy will help ensure that you increase the traffic through your dealership doors. Email marketing if you look at the statistics proves that traffic you generate online to your brand can be turned into a busy forecourt at your dealership.
One of the all important things in the sales strategy behind selling motor cars is being a great salesperson. Trust, reliability and listening to your client's needs are what will make you a successful seller in this industry. Investing in a car is a big step for most people in terms of finance, security, requirements, durability and endurance. Keeping that personal touch between salesperson and client is essential throughout the whole process of advertising your product right through to the final signature on the receipt. Using a successful means of direct marketing such as email marketing allows for the attention to the individual that this kind of trust relationship needs. The nature of email marketing when done correctly can almost mirror the important kind of personal relationships you build up when interacting with your potential client on the floor whilst testing a car with your client.
With your email campaign you have a few options as to how you are going to communicate with your potential client. You have to have in mind what you want to get out of this campaign as monitoring your return on investment is very important if any time or money is spent in any area of your business. It is most important with your marketing strategy as this is your way of often making initial contact with your client and generating new business.
Using an interactive email for your car marketing campaign can provide you with that all important exchange of information between you and your client. By including this aspect to your email campaign you are increasing the use of this exercise ten-fold as now you can extract, analyse and segment your potential client's information so that your future marketing efforts are customized, relationship responsive interactions that build the trust and communications between your brand and client.
Using email marketing for your car business is a direct, yet personal way to interact with your client on a successful level. Insuring quality, customised email to each individual client and maintaining that relationship after the transaction is completed is what will keep your brand legitimately attentive to the client and sustain respect for you in the industry.