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Social media trends 2011/2012

Google, gadgets, exclusive, reclusive and addiction.
Death, Birth and Facebook
  • Myspace is on its last legs or rather it has been for years now. It's just about time for it to teeter to its death after it's 15 minutes of social world domination. Not even a complete makeover could stop its descent into obscurity. Attempting to develop into a social entertainment network still doesn't seem to be drawing the masses. Worth only a fraction of what it was a few years ago, it still is a valuable space and will probably be bought out where hopefully a cracking new idea will move it to its place.

  • The birth of Google+ seems to have taken the world by storm. Certainly compared to Google's previous attempts to go social. Google+ already boasts over 20 million users after being available for a short trial period whereby invitations were sent out to join the rather exclusive social network. Privacy and security are becoming main concerns for people who are involved in social media mania and Google+ seems to give back that element of identity social media users were losing to their vast array of public avatars. This social network, while it didn't start off its conceptualisation with firm faith in its success seems to be the social network that could rival Facebook.

  • Facebook on the other hand doesn't seem to agree and they've got fair reason to feel safe and secure at the top of the social media mountain. Zuckerberg doesn't seem concerned by the potential threat Google+ presents. "Our job is to stay focused," he said when asked at Facebook's video chat event in Palo Alto, California. Many of the features on Google+ that are their selling points are replicas of what Facebook already offers and to transfer all that kind of information is too much effort for most people. Facebook is likely to stay on top despite novelty rivalries.
Mobile Photo Sharing

The major advances in smartphone capabilities have led to an increased sharing capacity especially in photographs. Apps make it easy to upload photos straight from your phone onto social networks. Google+ has a feature that allows the social network to upload photos easily straight from their phone. Sharing of photos has so quickly become one of the top ways people share via mobile devices that a ranking and influence system has been created to track your influence of photos in social media. Mobile broadband subscriptions are expected to surpass one billion worldwide by 2013. This is a trend that marketers have already begun to take note of as this is certainly an area where people are participating.

Social networks will become more exclusive

Social network users will start looking around for more exclusive, niche networks to be a part of. Already sites like have accommodated one of these niches. It iss invitation only and therefore promises quality and to the point networking, in this case with the highest ranking professionals and celebrities only. Privacy is another reason to veer away from the intensely public spaces of Twitter and Facebook. People are looking for a more realistic interaction on social networks and this means with people they actually know in real life, where they can be more of their natural identity and less of an avatar. "The bottom line is that users are willing to pay for social network content as long as sites cater to specific market niches as opposed to broader, mainstream audiences," according to eMarketer.

Social media addiction

According to a Stanford University survey Apple's smartphone can be addicting. There is an online website for the Blackberry obsessed called The future predicts a massive social problem with social networks and smartphones taking over people's lives. Rehab for these addicts doesn't seem too far fetched... Here are some statistics.

The Stanford Survey asked students questions and this is the feedback they got:

Nearly 85 percent of the iPhone owners used the phone as their watch, and 89 percent used it as their alarm clock. In fact, 75 percent admitted to falling asleep with the iPhone in bed with them, and 69 percent said they were more likely to forget their wallet than their iPhone when leaving in the morning.

Many students readily acknowledge how much they rely on their iPhones. When asked to rank their dependence on the iPhone on a scale of one to five - five being addicted and one being not at all addicted - 10 percent of the students acknowledged full addiction to the device, 34 percent ranked themselves as a four on the scale, and only 6 percent said they weren't addicted at all.

And among those who didn't consider themselves completely addicted, 32 percent expressed worry that they would become addicted someday.

Furthermore, 15 percent of those surveyed said the iPhone was turning them into a media addict; 30 percent called it a "doorway into the world"; 25 percent found the phone "dangerously alluring" and 41 percent said losing their iPhone would be "a tragedy".

74 percent said the iPhone also made them feel cool.

Twitter and FaceBook:
  • 48% of people check/update FaceBook and/or Twitter after they go to bed
  • 18% of people under 25 years old can't go more than a couple hours without checking in on FaceBook
  • 61% of people under 25 have to check in on FaceBook at least once a day
  • 11% of people over 25 years old can't go more than a couple hours without checking in on FaceBook
  • 55% of people over 25 have to check in on FaceBook at least once a day
  • 16% of people under 25 years old rely on Twitter and/or FaceBook for the morning "news"

28 Jul 2011 13:53



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