Inxmail Pro, one of the world's leading email marketing solutions, is now available in South Africa as purchased license software for your company, or operated as an ASP/hosted solution.
LOW FAT Digital Communications were recently awarded Advanced Partner status by Inxmail GmbH; affording medium to large South African companies with sophisticated emarketing needs, the opportunity to access the unique capabilities of "closed-loop" marketing, and new opportunities when connecting to software systems such as ERP and CRM applications.
Some of Inxmail's more illustrious customers can be viewed at the bottom of this page.
Some of the other exciting features that are now available are:
• Single Platform, SMS and Fax Dispatch
Inxmail Pro is able to provide a unified platform to deliver email, SMS and fax. With Inxmail Pro you can easily dispatch personalised bulk SMS's or faxes and can easily accomplish "CROSS-MEDIA" campaigns - for example a SMS dispatched, followed up by an email and finally a confirmation-SMS.
• Intelligent, Automated Bounce-Management
Inxmail Pro's intelligent error handling function carries out an evaluation of response emails for you. Inxmail differentiates between permanent errors (wrong email address), temporary errors (mail server not reachable), out-of-office messages, invectives (abuse; which should normally not occur with permission marketing) and responds accordingly!
Inxmail Pro provides an efficient mechanism to perform multilevel campaigns and closed-loop marketing. Multilevel campaigns are campaigns where a predefined sequence of emails are sent instead of a single email. Any reaction within the target group can be used to update a recipient profile dynamically as well as influence the campaign or following campaigns by changing content or sending a different email. This is referred to as 'closed loop' marketing.
It is also possible to create dynamic lists where changes in recipient profiles will automatically subscribe or unsubscribe them. You merely have to select the criteria of the list creation and Inxmail will automatically create and maintain that list.
• Dynamic Email Creation using Inxmail Design Templates
Inxmail Pro dramatically simplifies the email creation process. This is accomplished by providing the user with the ability to automatically and dynamically create emails using templates. You create the content and the Inxmail creates the emails, styles and branding.
Over and above simple and extensive personalisation capabilities, text or image components can be created separately for individualised content based on customer profiles.
• Easy Integration of External Content
Inxmail Pro can dynamically import content from a CMS (Content Management System) or a website directly to your email so that you do not need to create them twice.
• Automated import of Customer Data by Data Synchronization
An additional module for the 'data synchronisation' is available for Inxmail Pro. This enables the automatic and continuous unidirectional data exchange with the Inxmail server. It is also possible to create download synchronisation from Inxmail to your CRM and operational databases.
• Highly Flexible Dispatch options
o Time-controlled and automated sending Sending follow- up emails (email sequence / e-learning) and target group oriented dispatch.
o Life-cycle marketing Inxmail Pro can dispatch based on external system triggers, such as contract termination, account arrears, product purchases, profile changes and campaign responses (click-throughs, opens and replies).
o e-Learning Inxmail Pro is an incredibly cost-effective and efficient means to carry out automated online courses via email. With Inxmail you are able to have total control over the time that an email is delivered or you can automate the sending of an email based on a recipient's reaction.
Other aspects include:
o Surveys Surveys via email can be easily created and carried out by Inxmail Pro.
o Charging for Newsletters Inxmail Pro streamlines management of pay-for-content newsletters. For example, recipients who have not paid do not receive any emails. Upon receipt of payment the recipient will accordingly receive the email.
o Reminder Mails Newsletters are often sent to invite the recipients to register for a course or something similar. It might be useful to write to those customers again who have not reacted. This can be done either once or in periodic intervals. A multistage approach ('First reminder', 'Second reminder', 'Last reminder') might be appropriate too.
o Special Cases for Broker/Consultant type situations Different Sender Address for Each Recipient. The idea is that the recipient of the email thinks that the email is sent to him from his broker/consultant and replies are sent directly to the consultant.
o Discussion Lists Inxmail Pro facilitates discussion lists. Contrary to newsletters where the list operator creates, tests and sends the emails the discussion lists module allows a 'many-to-many' or a 'one-to-many' operation.
• PDF Personalisation
With Inxmail Pro it is possible to personalise and customise your PDF's.