Boosting sales with innovative professional email marketing software with trigger mailings: Part 4

4. Trigger mailings to boost sales

Integrated email marketing

You can deliver content from online shops per trigger mailing directly to your recipient's inbox. Texts, images, prices and discounts are imported directly from the online shop.

With interval mailing in Inxmail Professional, you initially define how often information on new products should be sent to the recipient. What products should be offered - and when - can be specified for each target group based on the respective interests of the recipients. When the purchase has been made, new information can be shown on accessories and other products.

Online shopping

A person who has made purchases at an online shop usually knows exactly what he or she expects to receive in his/her inbox: a purchase confirmation, an invoice and a message on when the item(s) will ship. You can send these emails via Inxmail Professional if Inxmail Professional is integrated to your shop system.

With the user's consent, you can also provide information on suitable accessories or show special offers from partners.

Offer customers the chance to write a review on the products they purchase and send a follow-up mailing after the purchase. Customers are generally glad to review and comment on their purchases. The advantage for you here is that, by placing them directly on the product page, you can in turn use these customer reviews to increase sales.

Repeat purchases

Certain services and consumer goods need to be purchased at regular intervals. These could include a car's annual inspection, delivery of printer cartridges every four weeks or a new monthly pass for public transportation. Who would not be happy to receive a small, well-designed reminder? Use this opportunity for your mailing campaign and offer the required products or services when they are needed. You can send this "reminder" either with a follow-up mailing or an anniversary mailing.

Aborted website transactions

If your email marketing is linked to your web analysis system, you then have an overview of your customers' transactions. This makes it possible for you to carry out targeted re-sales activities. If you have the permission required for individual tracking, you can send triggered mailings to encourage customers who cancelled their purchases to buy the item or items in question.

With this type of trigger mailing it is extremely important that the mailing is relevant to the recipient. Avoid giving your customers the impression that their activities are being monitored or that they are being pressurised to make a purchase.

Inactive customers

One sign that a customer is inactive is lower opening and click rates during mailings. This mailing recipient can be "reactivated", for instance, by sending him or her an automatic "We miss you" mailing. He or she receives this after being inactive for a certain period of time. Targeted offers, based on the recipient's previous activities, round off these mailings and are most helpful in winning the customer back. If all attempts fail, send a mailing to say goodbye and express thanks for the past purchases. This leaves a good impression with your customer who may then return some time in the future.

Inxmail Professional is email marketing software providing a solution for professional online marketers and agencies. Inxmail Professional is popular with large corporations and small agencies alike due to its high level of security and outstanding system stability. For professional users, Inxmail acts as a technical facilitator that allows them to realise their creative ideas in digital dialogue marketing. The particular strengths of Inxmail Professional include its superior performance, unsurpassed flexibility and its wealth of professional functions.

To view previous articles in this series:

1. Part 1 examined what Trigger emails were, the benefits and challenges. To view Part 1 click on this link: Innovative Professional Email Marketing Campaigns with Trigger Mailings: Part 1

2. Part 2 looked at examples of the different types of trigger emails. To view Part 2 click on this link: Innovative Professional Email Marketing Software Campaigns with Trigger eMails: Part 2

3. Part 3 looked at practical examples of successful types of trigger emails. To view Part 3 click on this link: Innovative Professional Email Marketing Software Campaigns with Trigger eMails: Part 3

LOW FAT Internet, Email and Social Media marketing is the South African partner for Inxmail in South Africa. If you are interested in taking advantage of the superior functionality and flexibility that Inxmail provides please contact Greg Reardon on gregr@lowfat.co.za or give him a call on 0833844306. For more info on Inxmail Professional Email Marketing Software.