LOW FAT was recently hired by ExtraCake P.R.A, a Dubai-based advertising, events and PR agency, to promote the first ever Middle East Film and Comic Convention (MEFFC).
LOW FAT implemented a dual approach to the promotion with the first to develop a Facebook competition designed to increase the number of Facebook page fans and create awareness for the event. To view the competition please go to: MEFCC Facebook Competition. The competition prizes include tickets for two to the NEW YORK Comic Con 2012, supplied by Virgin Atlantic. The second is to run a Facebook advertising campaign designed to promote the competition and drive targeted traffic to the MEFFC website.
Ben Caddy, Managing Director of ExtraCake & the MEFCC had this to say about the promotion: "We're delighted with the results and not only has our social media reach jumped up significantly, we've been able to demonstrate with the help of LOW FAT how Facebook in particular can be used to build awareness and interaction in a very short period of time."
All Facebook advertising research, campaign creation and optimisation is being handled by LOW FAT - for more information on LOW FAT Facebook Advertising.
All creative is supplied by ExtraCake P.R.A - for more information on ExtraCake.