The ability to know what email client your email database is using goes a long way to ensuring that your email marketing initiatives are not wasted.
Essentially it enables one to ensure that your emails are correctly displayed on the recipient's email client.
Utilising the Inxmail Professional "Email Client" report we have identified the following:
Big winners are Outlook 2007 on desktop with iPhone beating Nokia. It is interesting to note the huge discrepancy between Outlook 2007 and 2010 - so if you use Outlook 2010 make sure to test on Outlook 2007.
Obviously making sure that you have tested your email on the different email clients can be tedious and time consuming.
With the latest version of Inxmail Professional "Email display test" module it is possible to check with just one click how your mailing will appear in various established email programs, webmail programs and smartphones. This gives you the opportunity to tweak your newsletter in good time before you send it.
For more information, feel free to contact Greg Reardon, , or visit the LOW FAT website.
