Geomarketing is an important factor for ensuring an effective marketing approach. You can now also benefit from geomarketing in email marketing and display your target groups using the successful 'Google Maps' application. This market transparency opens up new possibilities, be it with current newsletter subscribers or the targeted development of new markets: You can analyse the market faster and more easily, differentiate according to regions, and even perform geographical address selections at the click of a mouse.
How does the geomarketing plug-in work? No new infrastructure or software is required; the installation takes just 30 minutes. Address merging (modified/new address data) takes place automatically on a regular basis. Lease and licence versions of the geomarketing plug-in are available for operation on your servers.
Your benefits: Below are a few application examples.
A retail trader: Only send a newsletter to those customers who live up to 30 km from a particular retail branch.
An environmental protection organisation: Encourage members, sponsors and activists to take part in regional activities.
An outdoor clothing manufacturer: Analyse thematic differences in interests between urban and rural communities, for example.
An event manager: Determine the optimal location for an event with email newsletter subscribers.
A market researcher: Perform geographical analyses of customer relations. Is there a higher concentration in some areas? Are there gaps?
The Inxmail Professional Geomarketing plug-in provides answers to these questions.