With the launch of Tyres in Transit, there were a number of objectives identified:
- Creating brand awareness
- Acquiring Website Visitors - Targeting potential customers
LOW FAT and Just Imagine provided both the planning and technical execution of the marketing plan.
The branding awareness solution was to initiate a brand campaign utilising the Google Display Network with a strong emphasis on exposure across the Network on a CPM model. The second part of the brand solution was to design a bill board. The third part of the brand solution was to develop a
LOW FAT PPC campaign targeting potential customers who had viewed the branding type advertising and conducted a search thereafter.
Targeting of potential customers was solved by developing a campaign to target people searching the internet for
products and services that Tyres in Transit offered.
Results:
In little over a month the online branding campaign has received 319,802 impressions.
The PPC campaign has driven over 2,500 potential customers to the
Tyres in Transit order form.
