Tyres in Transit approached LOW FAT Internet & Email Marketing and Just Imagine to assist with the online and traditional launch of their company. Tyres in Transit is a mobile tyre fitment company specialising in professional tyre fitment at your home or office.
With the launch of Tyres in Transit, there were a number of objectives identified:
LOW FAT and Just Imagine provided both the planning and technical execution of the marketing plan.
The branding awareness solution was to initiate a brand campaign utilising the Google Display Network with a strong emphasis on exposure across the Network on a CPM model. The second part of the brand solution was to design a bill board. The third part of the brand solution was to develop a LOW FAT PPC campaign targeting potential customers who had viewed the branding type advertising and conducted a search thereafter.