Impossible? Not if you follow Google's Pay per Click advice and understand the importance of “Quality Score”. Generally speaking, a high Quality Score means that your keywords will trigger ads in a higher position and at a lower cost-per-click (CPC). To explain further:
In attaining a higher “Quality Score” a number of factors are looked at to measure how relevant your keyword is to your ad text and to a user's search query. The most important factor is “Relevance”, e.g.
Importance of Ad Groups and Ad Copy: Ensuring that your Ad Groups and Ad Copy are closely related results in lower costs and better performance thus improving your “Quality Score”.
Standard in LOW FAT's Pay per Click Managed Service, is to ensure that there is a very close fit between your Ad Groups and your keywords - this has a direct result on your quality score and thus your Ad position and associated costs.
If you would like to increase your “Quality Score”, LOW FAT offers a Managed Pay per Click Service that is designed to improve your ad position at a lower cost, please feel free to contact us.
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