Microsoft has made major changes in Outlook 2007: HTML emails are now displayed by a Word engine. This change has a negative impact as Word has limited capabilities for supporting HTML and CSS. As a result, many HTML emails are displayed incorrectly by Outlook 2007.
Email marketers must now make compromises in the design of their HTML emails to ensure the HTML layout is suitable for Outlook 2007. The most important limitations involve CSS properties for text wrapping, positioning and background graphics, which are no longer supported. Forms can also no longer be used, which limits interaction between email marketer and customer considerably. In addition, Outlook 2007 generally no longer supports plug-ins, meaning that integrated Flash files are not displayed.
Inxmail, a leading provider of software and services for professional email marketing and newsletters, has produced a guide for Outlook 2007 and HTML email design. Low Fat Digital Communications, the South African agent for Inxmail, has made available the Inxmail Guide for Outlook 2007 on their website.
Since Outlook has a market share of approximately 75%, all email marketers should immediately check whether their newsletter is compatible with Outlook 2007. Should this check reveal that your newsletter needs to be adapted, Inxmail and LOW FAT Digital Communications can offer you rapid assistance.
To access the Inxmail Guide for Outlook 2007 please go to www.lowfat.co.za and click on the link provided.
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