Low Fat has recently launched a Pay-per-Click service for Google AdWords. Current success is rooted in the Low Fat approach that is methodical, extensive, research and analytically driven and that relies on continuous management and testing.
Even if you are not using a professional company to handle your Google AdWords campaign, by utilising the steps set out below you can be guaranteed to improve your Return-on-Investment.
All that we require from you is that you furnish us with a short description of the product or service together with your target market that will be used for your Google AdWords advert.
Based on the information supplied, an initial set of keywords is agreed upon to kick-start the Google AdWords process.
Central to the success of any Google AdWords campaign is the research and analysis that is conducted against the possible campaign keywords. Your initial set of keywords are used to research other appropriate keywords that people use to access websites that contain the same keywords as your initial set. This process ensures that the correct keywords are selected and importantly that no significant keywords are omitted.
Thereafter between 20 and 40 relevant keywords are identified that relate directly to your product or service for the Google AdWords campaign
Further analysis is performed against these 20 to 40 keywords to measure effectiveness of these keywords
Based on keyword effectiveness and input from the client we are able to select the most appropriate keywords; with between 10 and 20 keywords being optimal.
As mentioned in the introduction – we leave no stone unturned. Appropriate and relevant synonyms are identified through Google.
At this stage we are now able to establish what the expected costs are in relation to the position of the Google AdWords advert appearing (Google bid amounts). We are also able to establish what the expected click-through rates are in relation to the position of the advert.
Once a budget is finalised we are able move onto creating the content of the Google AdWords campaign.
We do recommend setting up a minimum of 2 campaigns or adverts. The purpose here is to be able to test the effectiveness of each advert copy. Generally, one Google advert will perform significantly better than another.
On a monthly basis we will compile a report on your Google AdWords campaign detailing the number of impressions, click-throughs and costs.
We will also conduct a Google AdWords campaign optimisation and provide tactical recommendations for the optimization of average cost per click, number of clicks, click-though rate and budget by adjusting: a. Bid price for each keyword b. Retrenchment of underperforming keywords c. Use of copy
Please feel free to contact Darren Reardon at or on 083 385 0285 for a Google Adwords quotation or go to www.lowfat.co.za to view our Internet Marketing solutions.
