DStv tasked Moving Ads with a three-month summer retail campaign that was aimed at driving the price of decoders, at a low R399. The promotion also highlighted a flurry of entertainment channels offered on different bouquets, including DStv Indian and EasyView.
Through its interactive national advertising and activation platform, Moving Ads delivered a stellar campaign that entailed driving around a thoroughly researched standard route, strategic parking at high density intersections, and an educational drive through learned Moving Ads drivers, pamphlet distribution and other experiential activities.
“The client sold a record-high number of decoders during this period, something that attests to the effectiveness of the medium,'' states Fanana Molapokatse, Moving Ads Business Director.The benefits of mobile-scrolling transit media include, inter alia:
• Ample visibility through a fresh outdoor platform
• Cost-effectiveness
• Increased creative opportunities
• Increased reach through flexibility and mobility of the medium
• Continuity of the advertising message
• Reaching a specific target audience at desired locations
