Seeing an opportunity to utilise a novel media concept to promote their Premium and Compact bouquets, DStv employed the services of Moving Ads South Africa.
DStv tasked Moving Ads with a three-month summer retail campaign that was aimed at driving the price of decoders, at a low R399. The promotion also highlighted a flurry of entertainment channels offered on different bouquets, including DStv Indian and EasyView.
Through its interactive national advertising and activation platform, Moving Ads delivered a stellar campaign that entailed driving around a thoroughly researched standard route, strategic parking at high density intersections, and an educational drive through learned Moving Ads drivers, pamphlet distribution and other experiential activities.
“The client sold a record-high number of decoders during this period, something that attests to the effectiveness of the medium,'' states Fanana Molapokatse, Moving Ads Business Director.
The benefits of mobile-scrolling transit media include, inter alia: • Ample visibility through a fresh outdoor platform • Cost-effectiveness • Increased creative opportunities • Increased reach through flexibility and mobility of the medium • Continuity of the advertising message • Reaching a specific target audience at desired locations