Trudon Mobile, which can be accessed on your cellphone (www.trudon.mobi
) is currently available to users as a source or hub of various information.
We would like to see Trudon transform into a preferred advertising partner in the mobile space. No advertising space is being sold for now; this will only happen in September 2009.
This promotion will allow us to test the response to advertisers in the mobile space and also:
Features on Lions Tour Portal
- To create brand awareness.
- To communicate product benefits.
- To induce trial.
- To start a user viral campaign.
- We will have on the front page of Trudon Mobile a banner that will take the users through to the Lions Portal
- This Portal can be accessed via the front page, News and Sport.
- On this page users will be able to get the latest results, live scores and match fixtures for the Lions Tour.
- Users will also be able to get a city Guide on what is happening in the host cities. Including
- Eating out
- What's happening
- Getting around