With the Hoff mixing it up on stage, digital had a strong presence across the show's various categories, including print, outdoor and integrated, proving its growth and increasing value in South Africa's marketing mix.
The Hoff and Mayor De Lille at the opening
Collecting gold with Jupiter for Design Indaba
Collecting gold with Foxp2 for Drive Dry
Gloo's wins included two golds, three silvers, five bronzes and a craft certificate. As in previous years, Gloo demonstrated its ability to shine across the widest breadth of digital marketing, with wins for online advertising, websites, email, viral campaigns, touch screens, digital billboards, and integrated campaigns.
Pete Case comments: "With digital taking the main Grand Prix of Sunday night's show, the industry has shown a huge leap forward in profile and has a great deal to celebrate. It's an exciting space to be working in right now and we're very proud of our team's output this year, as well as our clients' continued belief in creativity to create cut-through for their brands."
Templar Wales adds: "Despite the large growth in our team this year, we've been able to maintain a very high standard of work. It's an amazing achievement for all involved."
The full team from Gloostad and Glooburg attended the event, together with the marketing team from Castle Lager. Awards won:Gold:
Design Indaba XIV - MicrositeGold:
Drive Dry (Love to Meet You) - Viral & CommunitySilver:
MSN (The Insider) - Viral & CommunitySilver:
BMW 5 Series Sedan - Internet AdvertisingSilver:
SAT TouchTable - Applications & Interactive ToolsBronze:
BMW X3 - Internet AdvertisingBronze:
Mini Range - Email MarketingBronze:
BMW 6 Series Weather - Applications & Interactive ToolsBronze:
Design Indaba XIV - Applications & Interactive ToolsBronze:
Design Indaba XIV - Digital Mixed-media CampaignCraft Certificate:
SAT TouchTable - Digital Crafts
The Hoff on stage
The Castle team celebrates with team Gloo