Digital shines at the 2011 Loeries

Gloo celebrated another great year at the Loeries, winning more awards than any other digital agency. The team added 11 awards to its tally, which now stands at 53 Loeries, including two Grands Prix, won over the past five years.
With the Hoff mixing it up on stage, digital had a strong presence across the show's various categories, including print, outdoor and integrated, proving its growth and increasing value in South Africa's marketing mix.


The Hoff and Mayor De Lille at the opening

Collecting gold with Jupiter for Design Indaba

Collecting gold with Foxp2 for Drive Dry

Gloo's wins included two golds, three silvers, five bronzes and a craft certificate. As in previous years, Gloo demonstrated its ability to shine across the widest breadth of digital marketing, with wins for online advertising, websites, email, viral campaigns, touch screens, digital billboards, and integrated campaigns.

Pete Case comments: "With digital taking the main Grand Prix of Sunday night's show, the industry has shown a huge leap forward in profile and has a great deal to celebrate. It's an exciting space to be working in right now and we're very proud of our team's output this year, as well as our clients' continued belief in creativity to create cut-through for their brands."

Templar Wales adds: "Despite the large growth in our team this year, we've been able to maintain a very high standard of work. It's an amazing achievement for all involved."

The full team from Gloostad and Glooburg attended the event, together with the marketing team from Castle Lager.

Awards won:

Gold: Design Indaba XIV - Microsite
Gold: Drive Dry (Love to Meet You) - Viral & Community
Silver: MSN (The Insider) - Viral & Community
Silver: BMW 5 Series Sedan - Internet Advertising
Silver: SAT TouchTable - Applications & Interactive Tools
Bronze: BMW X3 - Internet Advertising
Bronze: Mini Range - Email Marketing
Bronze: BMW 6 Series Weather - Applications & Interactive Tools
Bronze: Design Indaba XIV - Applications & Interactive Tools
Bronze: Design Indaba XIV - Digital Mixed-media Campaign
Craft Certificate: SAT TouchTable - Digital Crafts


The Hoff on stage

The Castle team celebrates with team Gloo




23 Sep 2011 10:03

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