Since signing the new 3-year contract with BMW, Gloo has already created some impressive work for the brand. The recent launch of the BMW 5 Series saw the agency deliver a highly impactful campaign, which resulted in increased measurable customer leads as well as high interaction rates from consumers. The work included innovative, never-done-before rich media advertising on key websites in SA and was awarded at the Creative Circle and DMMA Awards in October. It also received a 2010 Loerie award and more recently, two silver awards at the Bookmark Awards.
BMW's Marketing Communications Manager, Shane Howarth, comments, "Gloo has only been working on our account for a short period of time, but they have already shown huge impact. Working with them has been a wonderful blend of strategic and creative thinking that is on brand and on target for our consumer."
Templar Wales adds, "The BMW brand has a depth of opportunity for our team to shine. We're helping strengthen all the digital platforms, as well as guiding BMW on how to harness the power of new digital touchpoints and the many integrated opportunities. We're already working closely with the main agency, Ireland Davenport, and we're looking forward to creating extra reach and increased depth of connection with BMW's digitally connected audience.'
This appointment for Gloo came on the back of some key account wins in 2010, which included Mini, SES Astra, SA Tourism, Avis and The Brite Blue Project. The BMW pitch process was run by Yardstick.