TopTV shines at the Broadcast Design Awards

While public interest is growing around the new TopTV offering in South Africa, the on-air identity of the service has been rewarded at the highest level at the annual Promax/BDA Awards.

Gloo & Top TV client
Promax is an international awards organisation set up to reward the best in marketing and design for broadcast services globally. Judged by both international experts and local industry leaders, the awards crowned TopTV as the overall winner. Gloo swept the floor with five Gold and three Silver statues.

Gloo was appointed by TopTV to design and craft the look and feel of the channel's on-screen identity and online advertising, integrating it with the wider marketing work being created by Net#work BBDO Cape Town.

Pete Case comments, 'The chance to help a new TV service launch in South Africa is a rare and amazing opportunity. With our tight 9-week deadline and aim to create a world class solution, we pulled together an A-team of people to work with, including Wicked Pixels and Resonate Sound Studios. The result was something we're truly proud of and one that shows the craft and skills of our local industry.'

Gloo not only collaborated with the main agency, but also with many local artists and musicians, to help bring to life the final on-screen work.

Elouise Kelly, Head of Marketing at TopTV continues,'Despite a mammoth brief and a very tight timeline, Pete and his dedicated Gloo team were able to turn around on-air imagery, graphics and tool kits for eight channels as well as build a website, mobisite and innovative online advertising and email campaign! They did this with the utmost creativity, professionalism and "nothing is impossible" attitude. I would work with them any day and am forever grateful for their constant help, support and foresight.'

Case continues, 'This work showcases our ability as a digital agency to produce integrated and creative work across the widest possible screens. From mobile sites, to email, to digital rich media full video advertising, to on-screen identity animations and viral marketing.'

The BDA (Broadcast Design Awards) and Promax results:

Gold: Best Television Image Campaign
Gold: Best On-Air Ident Design
Gold: Channel Brand of The Year
Gold: SABC Best Integrated Marketing Campaign Award
Gold: Best 3D Animation Design
Silver: Best Promo Never Made It On-Air
Silver: Best On-Air Branding Design Campaign
Silver: Best On-Air Ident Design

30 Sep 2010 11:03


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