Gloo celebrates a year of giving and getting

As 2010 draws to a close, the team at Gloo celebrates a year of multiple wins for its work and at the same time shows its support for the wider South African community.
This year, the funds generated from Gloo's creative and strategic work will allow the agency to directly donate approximately R500,000 to help build infrastructure for schools in this country and to fund bursaries for children who cannot afford education. This support will continue to rise to approximately R750,000 by the middle of 2011.

Templar Wales comments, "We're very lucky at Gloo to be able to work with our clients to create digital marketing solutions that add value to their businesses, but at the same time we're also exceptionally lucky to celebrate actively balancing this with our input into the community around us."

Pete Case adds, "We're really proud to be able to give back in a meaningful way, both as a company and on an individual level. Our successes this year have all been due to our great team culture here at Gloo and we aim to keep contributing and innovating in as many ways as we can. We're not a large corporate, but we can still make a difference and we're determined to lead the creative space, as well as set an example in our industry as to how we can all help the country we live in."

As part of this ongoing approach, the Glooniverse will be gathering in December to work as a team to plant trees in an underprivileged area in the Western Cape, providing shelter as well as an important and sustainable future source of produce for the local community.

Gloo had another record-breaking year, with wins across the board for its work, both nationally and internationally. While others celebrated single wins and finalists, Gloo brought home a raft of awards that celebrated four key areas of success: creativity, measurability, return on investment and innovation.

Proving its ability to work effectively across the widest spectrum of the digial onscreen landscape, Gloo took home the top eight awards, including Best Integrated Digital Marketing Campaign, at this year's BDA (Broadcast Design Awards) for its work on the launch of TopTV. The awards are judged by a mix of international and national experts in the broadcast design and promotions field.

Gloo celebrates a year of giving and getting

Following this, they took two more Webby awards at the world's largest online awards' festival in the USA. These awards attract over 10,000 entries from over 60 countries worldwide. Gloo then took home four Assegais, including a gold for its memorable Mini 6 Colours campaign, followed by two accolades at the Midas Awards for work in collaboration with DDB for its client, FNB. Most recently, the agency was awarded three more Bookmarks for innovative and measurable online advertising and viral campaigns, for BMW and Woolworths respectively. It finished the year with the prestigious "Agency of the Year" award at the recent AdFocus national agency review.

Gloo has grown its strength in both team numbers and blue chip clients this year, with a full digital marketing offering from its offices in both Johannesburg and Cape Town. It recently expanded its physical office spaces in Cape Town and Johannesburg to accommodate the increase in its team sizes.

Case continues, "When people criticise the standard of digital work in SA, I don't think they're really looking deeply enough at the work that's created by our community. There's some amazing work being created and we're certainly proud to be up there with the best. The real news for us is that while others are winning for self-promotional campaigns and work as production companies, we're being recognised for work where we have a core involvement in both idea generation and the subsequent detail of high-end digital craft. Real work, creating real value for our clients. We're also managing to continue doing this across a wide range of disciplines from email to viral marketing, to websites and cellular innovation."

Gloo was the first digital agency in SA to win two Cannes awards in 2005, the first to win a craft award for digital at the D&AD Awards and the first African agency to win a gold at the ECHO Awards, the world's largest direct marketing festival.

As a result of this success, Case has been invited to judge at the Webbys for a second year and was recently asked to judge in the One Show's 'Best of the Digital Decade'.

Gloo awards for 2010:


Gold: Magic Moments FC (Digital - Microsite)
Silver: BMW Journey (Digital - Viral)
Craft Certificate: Magic Moments FC (Digital Crafts)
Craft Certificate: TopTV Idents P2 (Digital Crafts)
Bronze: Woolworths Lovebirds (Digital - Viral)
Bronze: Puma Love Equals Football Blog (Digital - Viral)
Bronze: BMW Night Vision (Online Internet Advertising)
Bronze: Cosmopolitan Magazine Juicy Details (Mobile Advertising)
Bronze: Magic Moments FC (Digital - Mixed-Media Campaign)
Bronze: SA Tourism (Digital -Mixed-Media Campaign)
Bronze: TopTV (TV Channel Branding & Identity)
Bronze: Mini 6 Colours to Stand By (Digital - Mixed-Media Campaign)


Gold: Mini 6 Colours to Stand By (Digital Campaign)
Bronze:Cosmopolitan Magazine Juicy Details (Cellular Communications)
Bronze:TopTV MSN Takeover (Online Advertising)
Merit: SA Tourism 2010 Campaign (Digital Campaign)
Merit:Magic Moments FC (Viral Marketing & Social Media)


Merit: Flexi Fixed Deposit Campaign Banking
Merit: PayPal Campaign Electronic Banking


Silver: BMW 5 Series Camera (Online Advertising)
Silver: BMW 5 Series Night Vision (Online Advertising)
Bronze: Woolworths Lovebirds (Viral Campaign)

Creative Circle/ DMMA Awards

Second place: BMW 5 Series (Online Advertising)
Winner: Magic Moments FC (Digital Campaign)
Second place: South African Tourism 2010 (microsite)


Gold:TopTV (Best Television Image Campaign)
Gold:TopTV (Best On-Air Ident Design)
Gold:TopTV (Channel Brand Of The Year)
Gold:TopTV (SABC Best Integrated Marketing Campaign Award)
Gold: TopTV (Best 3D Animation Design Top Explore)
Silver:TopTV (Best Promo Never Made It On-Air 1)
Silver:TopTV(Best On-Air Branding Design Campaign)
Silver:TopTV (Best On-Air Ident Design)


Honouree: Wicked Pixels (Website)
Nominee: Create Me (Website)

The AdFocus Awards

Winner: Digital Agency of the Year

Gloo celebrates a year of giving and getting

13 Dec 2010 11:15