12 more statues for Gloo at the 2010 Loeries

Friday night's eagerly anticipated Battle of the Bands kicked off yet another hot Loerie's weekend in Cape Town for team Gloo. The Gloonies were back, bringing Mercury Live to its knees with a power set that included Meatloaf's 'I'd Do Anything For Love (But I Won't Do That)' and showcased some wicked moves by a fan in a gorilla suit and a Gene Simmons look-alike. The judges applauded the band for its rendition of this classic track, which reflected the originality and enthusiasm that the Glooniverse sticks into everything it does.
On the Sunday night, Gloo once again topped the digital agency chart, taking home the most digital awards, among them a gold for the Magic Moments FC online experience (www.magicmomentsfc.com). A collaborative project with Joe Public, the campaign attracted a large public following, and was also awarded a craft certificate as well as a bronze award in the campaign category. The campaign pushes broadband connectivity in South Africa with a mixture of humorous video material, shot and scripted around a football team, who love the game and spend their weekends re-enacting great football moments, but in a slightly unusual way.

Pepe Marais, Executive Creative Director of Joe Public comments: "Once again, as in the past, our association and collaboration with Gloo paid off. It proves that to do great, work with the best."

Gloo also picked up the coveted 'Best in Show' award for mobile advertising, with an SMS campaign for Cosmopolitan magazine. This clever and cost-effective campaign drove traffic to their mobile platform, with unusual and humorous copywriting.

Cathy Lund, deputy editor of COSMO, adds: "This campaign is a great example of a magazine embracing new media platforms and communicating with readers in an innovative way. Congratulations to Gloo for conceptualising this campaign. Not only did it set a new standard and win awards, but also achieved what it was set out to, which was to increase traffic to our COSMO mobi site."

Gloo reinforced its ability to deliver as a full service agency, by winning right across the digital categories, from email to viral, to websites, online advertising and integrated digital campaigns. Other statues were awarded for work created for BMW, Puma, Woolworths, SA Tourism and TopTV, bringing Gloo's Loerie tally over the past five-and-a-half years to an impressive 57, including 2 coveted Grands Prix.

Says Pete Case, Creative Director of Gloo: "To be honest, I really felt this wasn't our year. When you consider how far we've grown our team sizes and how many key accounts we've won, it's been harder than ever to keep up the level of creative delivery. So, an extra huge acknowledgement to our great team for pushing those boundaries of craft, concept and strategic thinking. Our culture for nurturing great ideas and aiming at strategy, before committing to the medium, has really paid off for us once again. A big thanks to our clients too, who continue to take this journey with us."

Gloo is the only digital agency to consecutively win both gold in a main category as well as a craft award for 5 years in a row - a testament to its consistent ability to deliver year after year.

The Gloo crew celebrated their success at the main venue in Long Street, and then into the early hours of Monday morning at Maremoto.

Gold: Magic Moments FC (Experiential: Digital - Microsite)
Silver: BMW Journey (Experiential: Digital - Viral)
Craft Certificate: Magic Moments FC (Experiential: Digital Crafts)
Craft Certificate: TopTV Idents P2 (Experiential: Digital Crafts)
Bronze: Woolworths Lovebirds (Experiential: Digital - Viral)
Bronze: Puma Love Equals Football Blog (Experiential: Digital - Viral)
Bronze: BMW Night Vision (Online Internet Advertising)
Bronze: Cosmopolitan Magazine Juicy Details (Mobile advertising)
Bronze: Magic Moments FC (Experiential: Digital - Mixed-Media Campaign)
Bronze: SA Tourism (Experiential: Digital - Mixed-Media Campaign)
Bronze: TopTV (Experiential: TV Channel Branding & Identity)
Bronze: Mini 6 Colours to Stand By (Experiential: Digital - Mixed-Media Campaign)
13 Oct 2010 12:52

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