Gloo brings home the big bird

Gloo once again proved their sticking power at The 2008 Loerie Awards, with the lion's share of awards in their category, plus the much revered and sought after Grand Prix.

Gloo shattered Loerie Awards records this year when it swept up 15 awards including three gold (of the four awarded), four silver, eight bronze and the Grand Prix. The event underlines the fact that Gloo remains the most awarded agency in its category over the past four years.

The Grand Prix award, won in collaboration with Net#work, is the first Grand Prix handed out for a digital campaign, in the past 10 years.

Showing Gloo's unique diversity in talent, the haul included awards across a number of digital mediums. These included: Online Advertising, Design Mixed-Media Campaign, Digital - Website, Digital - Microsite, Digital - Email, Digital - Mobile, Digital - Applications, Digital Mixed-Media Campaign, and Digital Crafts.

Gloo's winning work included collaboration with the following agencies: Proximity, Black River FC, Net#work, Joe Public and BBDO Cape Town.

Pete Case comments: "We've had another cracking year and been very lucky to work and collaborate with a multitude of brands and Ad Agencies who've been brave enough to give us the creative freedom to demonstrate what we can do. My team has worked so hard this year and I'm happy to see they are rewarded by this awesome recognition. This year's general increase in interest about Digital, is hopefully another signal to the wider communication industry that Digital is to be taken seriously."

The Loeries attracted the highest entries ever in 2008 and was judged by the largest panel of judges in it's history, all reaffirming that the Awards are at the top of the industry calendar.

9 Aug 2008 12:05